It’s Not Theater Without the Drama.


This Week:

  1. A Dolly Tease

  2. Revisiting a Travel Tale for the Holiday Weekend

  3. The One Thing

  4. Before We Go…


1. Broadway Backlash: Lessons from the Dolly Drama

Remember that article we posted a few months ago about Dolly’s universal appeal and lessons that we can take from her public relations expertise? Well, there’s now at least one segment of her audience who may disagree with that original premise.

Back in December, Dolly Parton fans got a surprise: an open casting call for a new musical based on the country music legend’s life. The show’s team encouraged anyone to submit and post a video of themselves singing a Dolly hit. The best submissions, they said, would have a chance to participate in the show’s formal auditions.

So where did things go wrong?


2. ICYMI: Southwest Drops a Beloved Perk—Then Fumbles the Fallout

Memorial Day is one of the biggest travel days of the year, and experts are predicting record-breaking numbers of people are hopping on planes or hitting the road in 2025.

We thought it was a good opportunity to bring back some PR lessons from this travel giant.


3. The One Thing

Each week, we’ll share one task that takes about five minutes to complete and can make an impact on your communications strategy.

Your Task This Week: Take a break. It’s a holiday!


4. Before We Go…

 


Forward this to the theater friend who loves being in the know on all the backstage drama.

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