Resource Hub for Strategic Communication Professionals
Looking for guidance? Explore our strategic communications topics in the categories dropdown below and use the search bar to quickly find relevant articles.
How to Give (and Get) Good Feedback on Marketing Projects
No matter what field you work in, you’ve experienced it. Someone gives you feedback, you nod, walk away... and think, “What am I supposed to do with that?”
In marketing and communications, feedback is part of the deal. Track changes and red pens don’t scare us—because smart marketers know feedback is a gift. But let’s be real: not all feedback is actually helpful. Here’s some advice to give (and get) good feedback.
Get Ready – GEO Is Here
Just when we were starting to feel like we’d mastered SEO, the digital landscape shifted again. If you’ve spent the last few years optimizing your content to rank high on Google, you’re not alone. But there’s a new acronym in town — and it’s going to change how you structure and optimize your web pages and social content.
Welcome to the era of GEO: Generative Engine Optimization.
You Need an Evergreen Content Library
It’s hard to take time off when you’re a communications pro – especially on a small team. It’s the nature of our business. With channels that are on 24/7, it can sometimes feel like you’re expected to be, too.
But there are some easy steps you can take to relieve the pressure of generating interesting and new content, even when you’re supposed to be unplugged – or even just when you get tied up working on a more urgent project.
This is where an evergreen content library can come in handy. Evergreen. Always relevant. Always accurate. Ready to go when you’re not.
Know Your History: Building an Origin Story
Documenting your organization’s history – your origin story – is a powerful tool for strategic planning and communications. And, just like the stories we pass down, it’s a unifier that instills pride in your team and stakeholders.
December, the season of nostalgia, is the perfect time to set aside a moment to capture some of that history
Gruns on Instagram/Facebook
Here’s a good example of a company brand engaging consistently with posts.
How Does Apple’s Privacy SettingsAffect Measurement?
When launching and producing a newsletter, here are forms of measurement to study and track, especially in the current digital landscape shaped by privacy updates like Apple's Mail Privacy Protection (MPP) and Link Tracking Protection (LTP).
Established Channels Save Lives
Why clarity in communication is critically important in times of weather-related crisis.
Clarity Rating Scale: Outage at AT&T
AT&T's handling of a recent widespread service outage provides valuable lessons in crisis communication.
What Does Your Audience Need?
Understanding your audience's needs is essential for effective communication.
