Resource Hub for Strategic Communication Professionals
Looking for guidance? Explore our strategic communications topics in the categories dropdown below and use the search bar to quickly find relevant articles.
How to Give (and Get) Good Feedback on Marketing Projects
No matter what field you work in, you’ve experienced it. Someone gives you feedback, you nod, walk away... and think, “What am I supposed to do with that?”
In marketing and communications, feedback is part of the deal. Track changes and red pens don’t scare us—because smart marketers know feedback is a gift. But let’s be real: not all feedback is actually helpful. Here’s some advice to give (and get) good feedback.
The Maverick We Needed: Communications Lessons from Chancellor Emeritus John E. Christensen
Even if you’ve never set foot in Omaha or heard of Dr. John E. Christensen, his story offers something essential about how authentic leadership and strategic communication can move institutions and people forward.
Hiring the Best: How to Think About Comms Roles
Hiring for a communications role can be deceptively difficult. The field is vast—spanning everything from media relations to analytics to design—and organizations often expect a single person to be proficient in all of it. But the reality is that no one is an expert in everything. So, how do you hire the right person for your needs?
Measurement Made Easy
Ah, December. Our favorite month to talk about measurement here at The EO Report. (Don’t run away!) We’re here with an easy way to get started with capturing measurement on your team.
Six Books for Comms Leaders
Looking for a gift for the communicator in your life? Or are you looking for your next read? Here are some of our favorites.
Navigating Media Bias: Tools for Informed Readers
Understanding bias in news reporting is critical for media consumers and communicators alike.
Don't Get Duped: Effective Ways to Counteract Misinformation
The field of strategic communications functions on the tenets of accuracy, timeliness, clarity, and truth. Misinformation undermines these principles.
PRSA Resources
Explore the comprehensive resources offered by PRSA to help public relations professionals navigate complex issues, stay updated on trends, and access valuable tools.
